Nike and Kobe Bryant this week launched the Nike Hyperdunk, which Nike touts as the "lightest and strongest basketball shoe ever." Nike unveiled the technology in advance of the Olymics in Beijing this summer.

“Our performance product for Beijing is some of the best work Nike has ever done,” said Nike President and CEO Mark Parker. “The Nike Hyperdunk is a prime example of our commitment to deliver extraordinary innovation and lightweight performance product to the world’s best athletes. Every gram counts in competition. Athletes need superior lightweight footwear and apparel that they can compete in with confidence and that’s exactly what we’ve created for them.”

Parker and Kobe introduced the Nike Hyperdunk to media from around the world who came to the company’s World Headquarters to witness Nike’s innovative assortment of Beijing-related performance product. The product ranges from footwear using lightweight technology fibers stronger than bullet proof vests and Lunarlite foam cushioning to Nike Swift performance apparel using recycled polyester.

At only 13.0 ounces, the Nike Hyperdunk is 18 percent lighter than the average Nike basketball shoe. Kobe runs an average of 2.5 miles a game—less weight on his feet means more energy on the court. Kobe is expected to play in the Nike Hyperdunk when the Lakers meet the Clippers in April. The Hyperdunk hits US retail in late July.

“The Nike Hyperdunk is extremely lightweight, strong and responsive to give a real advantage on court,” said Kobe.

The Hyperdunk combines two new Nike innovations: Flywire technology and Lunarlite foam. Flywire redefines footwear construction, shaving off weight and adding strength, allowing athletes to be lighter on their feet and faster on the track and on the court. Lunarlite foam features a unique cell structure making it lightweight and ultra responsive as a cushioning system.

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