The new name, one of the worst kept secrets in the NBA, has been rumored to be the selection for almost six weeks.

"It's hard to keep a secret," said controlling owner Clay Bennett at the team’s offices in downtown OKC. As reported by The AP, the logos and merchandise had been trickling out in advance leading up today.

To unveil the logo, six children joined players Desmond Mason and Damien Wilkins to pull down a curtain as the AC/DC song "Thunderstruck" blared over the loudspeaker. What was revealed was a large blue banner with the logo in the middle, and splashes of yellow at the top and reddish-orange at the bottom.

Bennett said the light blue color coincides with the state flag to represent the inclusion of all Oklahomans, the yellow refers to the sun and the reddish-orange color to the sunset. With the University of Oklahoma featuring crimson as its primary color, and Oklahoma State using orange, Bennett said it was "not too red and not too orange."

Almost immediately, the NBA Store started selling Thunder merchandise. Shirt and pants apparel dominate the new offerings, with luggage and duffel bags adorned with the new logo being offered, as well. To date, no caps or other head gear with the logo is available.

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